Why Gyms Need High Quality SEO
In today’s world no matter what business you are in, you need an online presence. Having a good looking or well designed website isn’t enough, either. You need to be set up with the right search engine optimization (SEO) so people can find you. While many people talk about joining a gym, keeping a large group of happy customers after the New Year’s resolutions wear off is a different challenge entirely.
Gyms are a very competitive market, and it takes a lot of of consistent memberships to pay for equipment, the building, utilities, and all the workers and trainers who make such a setup possible. So how do you stick out compared to the local competition? No one really reads the newspapers anymore, TV commercials tend to be very expensive and not very efficient, and word of mouth can be a slow spread.
The reason a gym needs to consider search engine optimization is because this gives them the power to get in front of dozens, hundreds, or even thousands of monthly searches. The first place over 80% of people go to when looking for a new service or product is the Internet. Whether it’s a quick jump onto their smartphone or spending time sitting down at a desktop and diving in fully on your research, getting near the top of page one in the search engines means people in your area looking for a gym will find yours.
This is why looking at SEO is so important for gyms. Getting ranked near the top doesn’t happen by accident. The websites that use the right design, create high quality original content, and practice great on site and off site SEO will float to the top while others will struggle to get any type of a foothold.
Search engine optimization isn’t a difficult process, but it is one that takes specialists and takes the right actions and investment. If you are a gym looking for more new customers, and to more effectively spread the positive word of mouth you receive from members who are already there, then your focus should absolutely be on optimizing your website. This not only gets you more online visitors who then become customers but it also allows you to get out your business and brand message to the general public.
That type of control and exposure is priceless and can set your gym on the track to true success.